Episode 27 - Why you need an email list
In this episode, we discuss why you need an email list, how to get started, and what to do once you have one.
Why you need an email list
- Allows you to have one-on-one conversations on a massive scale
- Social media platforms change, but email is always there
- Email allows you to build trust
- Email has higher sales conversion than social media
- It's easy to miss social media posts but email stays in the inbox
Our episode on Facebook profiles, pages, and groups
Getting started
- You need an email service provider like MailChimp or AWeber
- Allow people to sign up via Facebook (using the call to action) and on your website. We love the SumoMe plugin for wordpress
- You can use Zapier to link your other programs, like Quickbooks, Paypal, or your online shopping cart to your email service provider
- Lead magnet providing value in exchange for someone giving you their email address. This can be a short PDF, a video series, checklist, or worksheet. Make sure that the lead magnet is in line with your product or service. Don't use raffles to get people on your email list.
Now what?
Deliver awesome content to your subscribers. Treat them like friends. Don't sell constantly. You wouldn't walk into a networking event and immediately sell to the attendees. You would build relationships. Do the same thing with your email list.
Be consistent. Figure out a schedule that works for you and stick with it. It could be monthly, biweekly, or weekly. Anything more than that and you will turn off your email followers unless they are expecting daily inspiration. If you tell them they are signing up for daily emails, you need to keep up with that schedule. Using an autoresponder or scheduling emails well ahead of time can help.
How have you been successful with your email list? Have you been wary of starting your own list? What is holding you back? We would love to be able to help you with any question you have. Post them here or in our Facebook group.
Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below
FREE DOWNLOAD: The system to guide your leads to sales
(The 1st question has saved us hundreds of hours of wasted time)
We all have wasted time trying to sell to people before they are ready. So we came up with this simple system to guide our leads to sales and have included 21 questions you need to answer to make sure they are ready to make the sale.