Episode 75 - Social media scheduling update

There are always new players in the social media marketing world. In this episode, Jeff and Kristin look at two new players in the market: Tailwind and Recurpost. We also discuss our requirements for social media scheduling apps.

Our social media scheduling requirements

There are a few key items we always look for in social media scheduling apps:

1. Library building for Facebook, Twitter, and LinkedIn - we want a social media scheduling tool that will allow us to build libraries of content which will automatically repost. We can load content to manually or via RSS feeds and reuse the content. 
2. Ease of setup - we want something that is easy to setup and use.
3. Ease of scheduling - scheduling your libraries should be easy.

Bonus items we look for are good analytics and finding the best times to post our content. 

This week, we look at two new players in the marketplace, Tailwind and Recurpost.

Tailwind

Tailwind is a social media scheduling app for Pinterest and Instagram. The software does allow you to repost content but not automatically. Frankly, this was not very important because we don't often recycle content on Pinterest and Instagram. Jeff found it easy to set up his account during the free trial although scheduling content was a bit confusing. We were disappointed that it does not automatically post to Instagram for you. It sends you a text message similar to the way Buffer handles Instagram. 

The navigation was a bit complicated if you are only using it for one or two accounts, but we could see the value for larger businesses. The small business market seems to be a bit of an afterthought with this app. The pricing confirmed this for us. There are two pricing options listed on the website: Plus and Professional. The Plus option is for one account (Pinterest or Instagram, but you can add more accounts. The pricing is $15 per month or approximately $120 per year if you pay annually. At $9.99 per month on an annual plan, it is a bit expensive for one social media platform; but if you are all in with Instagram or Pinterest, it might be worth looking at.

For Instagram, we will be sticking with Grum. It is very easy to use, automatically posts to Instagram and is $9.95 per month for up to two Instagram accounts. Plus, you don't have to pay annually to get that pricing.

If you are looking to schedule things to Pinterest, Buffer allows it for paid accounts. Plus, you can use Buffer for Facebook, Twitter, LinkedIn, and Google+.

Recurpost

Recurpost is a social media scheduling tool for Facebook, Twitter, and LinkedIn. The creator states that they are also working to add Pinterest. The app allows you to build libraries and reuse the content. 

Recurpost is a strong competitor for Edgar. We loved how easy it was to schedule posts and the app will find the best times to post your content. You can bulk upload URLs or use an RSS feed to add posts. There is a hashtag insert tool to suggest replacing terms in your post with hashtags you set. 

The biggest advantage is the pricing. Edgar is $79 per month or $588 per year ($49 per month) for up to 25 accounts. Recurpost has a free option for three social media accounts and up to 100 scheduled posts. For $25 per month or $250 per year (two months free), you get up to 10 social media accounts and 1000 scheduled posts. For $49 per month or $490 per year, you get unlimited accounts and posts. 

We were very impressed with Recurpost and are looking into it for our own scheduling needs. We think it is a viable alternative to Edgar. 

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